Luba Kassova

Luba Kassova is a researcher, journalist, and strategist who covers equality, social trends and media.

Commentary

Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity

By Luba KassovaApril 1, 2026

Commentary

Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents

By Luba KassovaFebruary 24, 2026

Commentary

How the Democrat-leaning news media is unwittingly aiding Trump

By Luba Kassova and Richard AddyOctober 25, 2024

Commentary

I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism

By Luba KassovaMarch 8, 2024

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Energy

U.S. strategic reserves are getting so low the drawdown threatens to damage the 60 underground salt caverns storing American oil

By Sasha RogelbergAugust 17, 2026

Success

A dropout living in a trailer, he got $1 million from Peter Thiel at 19—now he's a billionaire who says the American Dream isn't dead

By Orianna Rosa RoyleAugust 18, 2026

Success

Billionaire Gen Zer dropped out of high school to launch his startup at 17—now he’s the richest self-made 25-year-old in the U.K and all of Europe

By Emma BurleighAugust 17, 2026