Nike’s latest ad puts strong female athletes in the spotlight.
The commercial is entitled “Unlimited Pursuit” and is set to a version of Kid Cudi’s “Pursuit of Happiness” sung by singer-songwriter Lissie. In this latest commercial from the company’s “Unlimited” ad campaign, we see inspiring Olympians who we couldn’t get enough of this summer.
Some of the women we see training in this video include amputee triathlete Scout Bassett, “Final Five” gymnasts Simone Biles and Gabby Douglas, track and field athletes Allyson Felix and English Gardner, basketball player Elena Delle Donne, soccer player Alex Morgan, and of course tennis star Serena Williams.
https://www.youtube.com/watch?v=SmLpiHDuLSE
“These world-class athletes push their limits not just every four years, but every day,” Nike (NKE) writes in a press release. “Recovering from setbacks, losses and injury, rising from obscurity and destroying obstacles to claim victory, they command the spotlight and inspire Nike to innovate to match their strength and their dreams.”
This is just one out of a handful of videos Nike has released for its “Unlimited” ad campaign. Others include “Unlimited Will” featuring quadruple amputee and Mount Kilimanjaro conqueror Kyle Maynard, “Unlimited Youth” which gained attention for starring an 86-year-old nun, and “Unlimited Future” which some Twitter users thought was reminiscent of a sweatshop.