We’ve got a great lineup this week.

Will Shake Shack eat McDonald’s lunch? Plus, a big week of tech industry earnings and sluggish GDP growth. Writer Phil Wahba and senior editor Andrew Nusca join Leigh Gallagher to unpack a busy week.

Next, we move to the business of Super Bowl advertising. Our roundtable includes Lisa Topol, executive creative director at the ad agency Grey New York; Brian Cristiano, CEO of agency Bold Worldwide; and Fortune writer-reporter Dan Roberts. The topic: How has social media changed the Super Bowl? And can the NFL rebuild its image?

For this week’s Exchange interview, Leigh Gallagher talks to SodaStream CEO Daniel Birnbaum about his company’s move away from soda. Birnbaum also has a special message for would-be Super Bowl advertisers: Don’t do it.

Plus: Sue Callaway, senior automotive editor for Time Inc., takes a ride in a custom Rolls-Royce with Larry Fitzgerald, a wide receiver for the Arizona Cardinals football team.

Finally, Leigh Gallagher talks to Money senior writer Donna Rosato about which industries are seeing the biggest job growth.

The full show and breakout segments will be available to watch on demand after the show concludes. You can find them at fortune.com/fortunelive.