* Are chief risk officers about to become Hollywood sex symbols?

* Felix Salmon on the negative-sum new reality: “It makes no sense for bankers to stay on the back foot or to try to work constructively on building what the World Economic Forum calls ‘shared norms for the new reality.’”

* Morning Call: U.S. futures look flat ahead of GDP data, London falls early, European shares retreat and the Nikkei loses 1%.

* Anya Schiffrin: Desperate Davos wives

* Connie Loizos: Second-guessing SecondMarket

* Bloomberg survey says Facebook isn’t worth $50 billion

* Adam Lashinsky: Eric Schmidt wants to set the record straight

* From Long Island: What Tea Party fiscal policy looks like in practice

* Daniel Vorhaus: Personalized medicine regulation needs more than band-aids

* Henry Blodget: What happens when you don’t get invited to any Davos parties

* Danny Sullivan: What the NY Times would look like if produced by Demand Media

* David Rubenstein from Davos:

[youtube=http://www.youtube.com/watch?v=hi_KhiY6gZU]